I help B2B brands grow through strategy, stories, and the right people.

I grew up across four cities and three continents: São Paulo, Zurich, Houston, and Miami. Moving that often as a kid teaches you to read rooms fast, communicate across cultures, and figure things out on the fly. Those instincts show up in everything I do professionally.

I studied finance at Notre Dame, then joined Bain & Company where I learned to take complex, messy problems and turn them into clear strategies. From there, I followed my curiosity about what actually makes people and organizations tick, earning a Master’s in Industrial/Organizational Psychology from The Chicago School.

That blend of analytical training and behavioral insight became my superpower. I joined Five to Nine as a founding team member, eventually becoming Director of Product. Over nearly four years, I wore every hat: led the engineering team, wrote every blog post and white paper, designed the pitch decks that helped us raise over $1M, and built the content engine that drove 200% traffic growth. Clients included Upwork, MasterClass, and DoorDash.

Today, I work as a strategic partner for lean teams. My clients (SHRM Labs, Contentstack, UpLead, Ventriloquent) come to me when they need someone who thinks about how content ladders up to business goals, how the right hire changes a team’s trajectory, and how good processes save dozens of hours a week.

When I’m not working, you can probably find me making music, catching a concert, hiking somewhere in Colorado, or planning my next trip.